Inside Out Blog

Maybe the Marketers Are Not So Smart After All

It pays to be aware of marketing tricks in the grocery store. Products displayed at eye level generally are the most expensive. This is because manufacturers will pay a hefty premium to get their products in those prime spots. You will find the real bargains up high or on the bottom shelves. This is where the less expensive brand names are, along with the store brands, which are most often just as good.

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